Sprinklr

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Sprinklr (NYSE: CXM) is a publicly traded American software company whose AI-native Unified Customer Experience Management (Unified-CXM) platform brings social media management, marketing and advertising, customer feedback, and omnichannel contact center operations together in one system. The pitch is consolidation: instead of stitching point tools together, customer-facing teams across marketing, service, and insights work from shared data on a single platform. Sprinklr infuses generative and agentic AI throughout that platform. Its AI Agents operate across chat, social, voice, messaging, and email, and retain context as a customer moves between channels, so people do not have to repeat themselves. The agents are grounded in a company's business rules, enterprise data, and guardrails to limit hallucinations, and they handle not only support but outbound sales and commerce journeys across industries like banking, telecom, travel, and retail, escalating to humans when needed. Teams build and manage these agents in AI+ Studio, a centralized no-code workspace, with bulk testing and AI telemetry to evaluate behavior before and after deployment. A family of copilots assists human teams: Sprinklr Copilot as an always-on companion, a proactive Agent Copilot that nudges service reps on metrics like first-call resolution, plus Marketing and Customer Feedback copilots. On the listening side, Sprinklr Insights mines millions of online conversations and unifies solicited and unsolicited feedback into governed customer profiles. Sprinklr leans heavily on governance, reflecting the reality that enterprise AI adoption is often gated by oversight rather than capability. The April 2026 Spring 26 release added Autonomous Evaluation, which produces explainable, test-backed logs of how AI agents behave so teams can trust and refine them, along with PII masking, monitoring dashboards, audit logs, and DRP 2.0 compliance controls. Integrations run through the Sprinklr Marketplace and its connector ecosystem. More than 1,900 enterprises, including Microsoft, P&G, and Samsung, use Sprinklr, and the company was named a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms. Its stated ambition is to be an operating system for modern customer experience rather than a collection of tools.