Evidence-backed decision brief

Which AI data-analysis agent fits a business intelligence team?

Compare Databricks Genie, Hex Magic, Snowflake Cortex Agents, and ThoughtSpot Spotter across pricing, analysis capabilities, deployment, governance controls, data policy, integrations, and execution evidence.

Decision context · Analytics and business leaders evaluating governed natural-language analysis
Candidate inclusion rule

Included when the product is a maintained data-analysis Agent with public first-party documentation for governed business analysis and the listed decision requirements. The current cohort is Databricks Genie and Hex Magic and Snowflake Cortex Agents and ThoughtSpot Spotter; inclusion is not a ranking or claim that no other product qualifies.

Decision-Relevant Intelligence CoverageEvidence coverage82%

23 of 28 candidate-requirement cells have current Source-Backed or Execution-Verified answers.

5visible evidence gapsGaps remain unknown; they are not treated as product failures.
Decision requirements

What matters for this choice?

Adjusting these requirements is recorded only as an aggregate demand signal.

6 differing fields
Decision shortcut

Start with what can change the decision

This is a map of comparable evidence and unresolved questions, not a score, ranking, winner, or recommendation.

Shortlist ready · 82% covered

Evidence snapshot 2026-08-2123 source checksRefresh required

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Pricing · Capabilities · Deployment · Enterprise controls · Privacy & data policy · Integrations

These are the selected requirements where at least two candidates have reliable, distinct answers. Use them to narrow the shortlist first.

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Deployment

These fields contain the most unresolved candidate answers. Confirm them with the provider before purchase or deployment.

Databricks Genie6/7 requirements supported6 of 7
Hex Magic6/7 requirements supported6 of 7
Snowflake Cortex Agents6/7 requirements supported6 of 7
ThoughtSpot Spotter5/7 requirements supported5 of 7
6

requirements with supported differences

  • Pricing4/4 candidates have reliable evidence across 4 documented answers.
  • Capabilities4/4 candidates have reliable evidence across 4 documented answers.
  • Deployment3/4 candidates have reliable evidence across 3 documented answers.
  • Enterprise controls4/4 candidates have reliable evidence across 4 documented answers.
  • Privacy & data policy4/4 candidates have reliable evidence across 4 documented answers.
  • Integrations4/4 candidates have reliable evidence across 4 documented answers.
1

intelligence gaps

  • Deployment1 candidate answer still unknown.
4

execution evidence gaps

These remain unknown unless publication-approved governed execution evidence exists. Source documentation cannot close them.

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Foundation Release

This comparison describes available evidence. “Unverified” means no matching accepted evidence—not that a feature is unavailable. It is not a universal ranking, score, recommendation, or purchasing decision.

Swipe horizontally to compare candidates. Candidate names remain visible while you review fields.

Agents
DGDatabricks

Databricks Genie

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HMHex Technologies

Hex Magic

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SCSnowflake

Snowflake Cortex Agents

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TSThoughtSpot

ThoughtSpot Spotter

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Pricing

Databricks documents Genie usage as pay-as-you-go after a per-user monthly free allowance, with billed usage measured in DBUs through Unity AI Gateway. The applicable DBU price depends on the current cloud, region, SKU, and negotiated Databricks terms.

Source-Backed

Hex publishes Community, Professional, Team, and Enterprise plan options.

Source-Backed

Snowflake documents Cortex Agents billing in AI credits per million tokens, with underlying service and tool costs added separately.

Source-Backed

ThoughtSpot publishes user- and usage-based plans that include Spotter at defined query or unlimited-token allowances, plus custom Enterprise pricing. Current totals depend on users, credits, add-ons, deployment, and whether the customer supplies its own LLM provider.

Source-Backed
Deployment

Genie runs as a Databricks workspace experience backed by Unity Catalog data and a pro or serverless SQL warehouse; creators configure a Genie Space and grant users explicit space and data permissions.

Source-Backed

Hex is a hosted service on AWS with production environments logically isolated in VPCs, encrypted customer data, and multi-availability-zone resilience. Customer arrangements can vary by tenancy, compliance profile, and hosting region.

Source-Backed

Cortex Agents run inside a Snowflake account and are accessed through Snowflake roles, object privileges, and authenticated API requests.

Source-Backed

Unknown / Insufficient Evidence

UnverifiedIntelligence Gap
Capabilities

Databricks documents Genie as a natural-language interface for querying organizational data, returning SQL-backed answers and visualizations and supporting follow-up exploration; answer quality depends on the configured data and instructions.

Source-Backed

Hex documents AI-assisted analysis, notebook, and data workflows.

Source-Backed

Snowflake Cortex Agents orchestrate structured and unstructured data tools to plan tasks, retrieve information, and generate responses.

Source-Backed

ThoughtSpot Spotter supports natural-language, AI-assisted analysis of business data.

Source-Backed
Enterprise controls

Databricks documents workspace entitlements, object permissions, governed data access, sharing controls, and administrative settings for AI/BI resources including Genie; exact controls depend on workspace configuration and assigned privileges.

Source-Backed

Hex documents Team and Enterprise workspace controls for sharing defaults, project-level connections, secret visibility, OIDC SSO, API access and token expiry, and SSH keys; the available controls depend on the workspace plan and administrator configuration.

Source-Backed

Snowflake documents role-based access control for Cortex Agents, including required database, schema, warehouse, model, Cortex Search, and semantic-view privileges; administrators must grant the relevant roles and USAGE permissions.

Source-Backed

ThoughtSpot documents administrator whitelisting and configuration for Spotter connectors, user-level authentication, role-based access to connected content, and audit logs for tool usage and connector health; controls depend on enabled Spotter capabilities and connector configuration.

Source-Backed
Privacy & data policy

Databricks documents platform security and compliance controls applicable to Genie deployments.

Source-Backed

Hex documents workspace AI controls, training opt-out, provider retention behavior, BYOK, and geographic data residency.

Source-Backed

For the Microsoft Teams integration, Snowflake documents that prompts and responses are processed through Snowflake and Microsoft services, subject to configured RBAC, masking, row-access, and regional-processing constraints; buyers should separately verify retention and transfer terms for their deployment.

Source-Backed

ThoughtSpot states that data sent to the AI used by Spotter is not persisted: provider LLMs do not store prompts or responses and delete data after processing. AI features remain subject to customer-controlled permissions, and the provider list is disclosed through ThoughtSpot's subprocessors information.

Source-Backed
Integrations

Databricks provides Genie conversation and management APIs for embedding natural-language data queries in applications and for programmatic space lifecycle workflows, with OAuth or service-principal authentication and documented warehouse permissions.

Source-Backed

Hex documents connections to supported data platforms and sources.

Source-Backed

Cortex Agents can be used through Snowsight, REST API, and SQL and can orchestrate Cortex Analyst semantic views, Cortex Search services, and optional web search; each tool requires its own configuration and permissions.

Source-Backed

Spotter Connectors can connect Spotter with Slack, Jira, Confluence, Snowflake, Glean, web search, and custom MCP-compatible services; administrators enable and configure connectors, while users authenticate supported tools individually.

Source-Backed
Decision boundary

What you can take away

This page is ready to support a shortlist. Agenova currently supports 23 of 28 selected cells with reliable evidence. Validate the remaining 5 gaps before purchase or deployment.

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